no one likes a smart ass

hi all, i've decided that my alter-ego of 'nightterror' isn't reflective of where i want to go with this blog. as such, i...

what captivated me most in the last week was google's announcement of wave, their new communication and collaboration tool/platform (bin...

this was something i wanted to write about last week, but got caught up in my 3 part series . a company called ShortTail Media is introduci...

in part 1 and part 2 , i purposely looked at interruptive/disruptive media (i/d) and social media separately. the point being for this thir...

as i alluded to in part 1 , social media is just a new tool at the disposal of marketers. i don't want to belittle the importance though...

much has been made in the last while about how social media is the future of marketing (spoiler: it's a part of the future, but not the ...

i got to thinking about the marketing funnel while writing another post and it occurred to me that there was something missing. that it didn...